Things I Wish I Said Out Loud
Organization: Vertigo Productions
Role: Marketing Director, Photographer
Timeline: September - November 2022
Skills: Marketing Strategy, Graphic Design, Social Media Management
Creating a memorable experience for an original student play for sold-out performances.
I photographed the cast and production team to establish a cohesive aesthetic for the promotional materials.
The Social Media Plan
The first posts on the account (@nu.saidoutloud) highlighted the cast and the production team.
The week before the event, I increased the frequency of story posts through Instagram takeovers, which aided in a higher turnout the day of the event.
I had the graphic designer create posters to distribute throughout campus two weeks before the show date, giving people adequate time to make plans to attend.
To raise awareness, I put a large vinyl banner in a high-traffic area starting five days before the first show.
The Day of The Show
I designed the program to be sent digitally to audience members via QR code.
The introduction of the final performance on Saturday, Nov, 5, 2022.
Personal Takeaways
Before taking on this role of Marketing Director, the only theatre project I was involved in was
the Freshman Musical the previous quarter. Using what I learned about creating awareness and engagment from that past
experience, I applied similar strategies using what I know about college students.
Not only was I able to gain a holistic perspective on what it takes to prepare for an original
student play, I could apply my own skills to help gain traction and produce engaged audiences.